Located in the heart of Auckland’s CBD, Roma Blooms has built a reputation as one of the city’s most trusted and loved florists. With a history spanning over 25 years, the business has grown from a small local shop into one of Auckland’s largest and most established floral destinations, serving both local customers and international clients.
Known for sourcing premium flowers from both New Zealand growers and international suppliers, Roma Blooms offers everything from fresh floral arrangements and indoor plants to event styling and gifting solutions. Their work reflects a commitment to quality, creativity, and exceptional service across every occasion.
Meet the florist
At the heart of Roma Blooms is Shobhana, a highly experienced and passionate florist and owner whose journey has shaped the brand into what it is today. With years of expertise in the industry, she is dedicated to delivering beautiful, high quality floral designs for Auckland’s diverse community.
Roma Blooms is more than just a flower shop. It is a creative hub where floristry meets thoughtful service. From everyday bouquets to weddings, corporate events, and large-scale installations, the team brings care and craftsmanship to every detail. Their ability to cater to a wide range of styles and occasions has made them a favourite among both loyal locals and visitors to the city.
The Interview
What is your favourite Oceans product, and how do you use it in your floral designs? Shobhana’s favourite Oceans product is vilene, which she loves for its versatility and wide range of colours. It allows her to meet customer requests for specific or hard to find shades, especially when certain flowers are not available in the desired colour. It is a simple but powerful way to enhance and customise her designs.
What do you enjoy most about shopping at Oceans? For Shobhana, it is all about the customer service. She values the supportive and reliable team at Oceans, which makes a real difference when working in a fast-paced floral environment.
What is one tip or piece of advice you would share with fellow florists? Her advice is to focus on what you truly need rather than what you simply want. For those starting out, she encourages florists to define their direction early on whether that is weddings, retail, or events. Having a clear focus helps guide better decisions and growth.
Can you share a memorable project where Oceans products played a key role? Shobhana recalls a particularly busy Anzac Day, when she unexpectedly ran out of wreaths. Oceans stepped in and quickly supplied what she needed, allowing her to complete the arrangements in time for the dawn parade. It is a moment that highlights the importance of dependable suppliers.
If you could recommend one must have Oceans product to a new florist, what would it be and why? Shobhana recommends starting with a well-rounded florist kit. Oceans already offer a helpful guide covering essential products for beginners, making it easier to get started with confidence. You can explore it here: https://oceansfloral.co.nz/blog/post/the-ultimate-florist-starter-kit
Why we love Roma Blooms
Roma Blooms NZ stands out for its blend of experience, creativity, and reliability. With deep roots in Auckland’s floral scene and a strong focus on quality blooms and thoughtful design, their work consistently delivers beauty with purpose. Paired with versatile Oceans products, their designs feel refined, cohesive, and effortlessly impactful.
